My brand identity originates from my name, Jaden Aubrey McBride, with "Jam" becoming my signature since middle school. As social media began to play a more significant role in my life, "Jamjar8" became my unified username across all platforms. The number 8 holds personal meaning as both my favorite number and a symbol of infinity. When developing my logo, the concept of infinity resonated with me deeply, especially inspired by the quote from The Perks of Being a Wallflower: “And in this moment, I swear, we are infinite.” This quote encapsulates my mission to create art without boundaries—what I describe as "a jar of infinite creation." The spirals present in my branding reinforce this idea of endless cycles and perpetual growth, reflecting my belief that I create works to resonate infinitely, leaving a powerful impact that endures forever.